Shareholder Letter
To the shareholders of Monarch Media (dba Coco Love Water and Coco Taps)

The first half of 2026 has been defined by continued investment in the long-term growth of Coco Love. While we continued to generate solid revenue, our primary focus has been expanding the infrastructure needed to support the next phase of national growth. This included significantly expanding our distributor network, strengthening strategic partnerships, and positioning the company to reach substantially more retailers and consumers in the months ahead.
We remain focused on creating long-term shareholder value by making disciplined investments that expand our market reach, improve operational efficiency, and position Coco Love for sustainable national growth.
We believe these investments create a stronger foundation for sustainable, profitable growth. The following update highlights the progress made during the first half of 2026 and outlines the opportunities we see as we enter the second half of the year.
The Letter at a Glance
H1 2026 by the numbers
$2.81M
Q1 $1.24M · Q2 $1.57M
+145%
11 → 27 partners
2,200+
Q4 2026 launch secured
+876%
$113K · 1,350+ orders
41M+
+58% year over year
7
3 more proposals submitted
Where we were
A regional premium coconut water brand with 11 distributors and limited national retail presence.
Where we are
27 distributors, a new Boulder City HQ, expanding cruise footprint, and rapidly growing DTC engine.
Where we're going
National rollout with Albertsons in Q4 2026, CocoLove Chocolate launch, and continued cruise & retail expansion.
Source: H1 2026 Shareholder Letter · Monarch Media (DBA Coco Love)
First Half 2026 Highlights
- Revenue: $2.81M
- Q2 Revenue: $1.57M
- Distributor network more than doubled, growing 145% from 11 to 27 partners
- Continued expansion with Pepsi, Anheuser-Busch, and Molson Coors affiliated partners
- Acquired a new Boulder City distribution and operations facility with greater capacity and lower occupancy costs
- Secured placement with Albertsons Companies for a planned Q4 2026 launch
- Continued investment in infrastructure for long-term growth
Growth trajectory
The first half of 2026 marked another important step in Coco Love's long-term growth strategy. Revenue totaled $2.81 million through the first six months of the year, including $1.24 million in the first quarter and $1.57 million in the second quarter. While continuing to drive sales growth, management also made a deliberate investment in expanding the infrastructure needed to support the company's next phase of national expansion.
A major focus during the first half of the year was strengthening Coco Love's distribution platform. The company added 16 new distribution partners, growing its national distributor network from 11 to 27 distributors — a 145% increase in just six months. This rapid expansion significantly broadens Coco Love's geographic reach, improves product availability, and creates new opportunities for retail placement across the United States.
These investments extend beyond simply adding new distributors. As new partners complete onboarding, deepen retailer relationships, and expand market penetration, management expects the expanded distribution network to become an increasingly meaningful driver of future revenue growth. Combined with continued investments in operations and strategic partnerships, Coco Love is building the foundation necessary to support sustainable long-term growth and increased shareholder value.
Operations & Distribution Infrastructure
During the first half of 2026, Coco Love strengthened its operational infrastructure through the acquisition of a new distribution and operations facility in Boulder City, Nevada. The new facility provides significantly greater warehouse capacity than our combined Seattle, Las Vegas, Long Beach, and Texas facilities while also lowering our overall occupancy costs. This investment enhances logistics efficiency, supports future distribution growth, and provides the operational foundation needed to scale the business nationwide.
Distributor Network Expansion
Expanding our distribution network remained one of our highest priorities during the first half of 2026.
We welcomed 16 new distribution partners, increasing our national network from 11 distributors to 27. Several of these partners are affiliated with leading beverage distribution networks, including Pepsi, Anheuser-Busch, and Molson Coors, providing Coco Love with access to additional markets and established retail relationships.
Our growing distribution footprint allows us to serve retailers more efficiently, improve product availability, reduce delivery times, and support future national account expansion.
The accompanying distributor map illustrates the continued growth of our network across the United States. While significant progress has been made, we believe substantial opportunities remain as we continue expanding toward nationwide coverage.
Retail Footprint Expansion
Coco Love continues to expand its retail presence across the United States through both existing national retail relationships and an expanding distributor network. As new distributors complete onboarding, deepen retailer relationships, and increase market penetration, we expect additional retail placement opportunities across both existing and new geographic markets.
We are also pleased to announce that Coco Love has secured placement with Albertsons Companies for a planned Q4 2026 launch. As one of the largest grocery retailers in the United States, Albertsons Companies operates more than 2,200 stores across multiple well-known banners, representing another important milestone in expanding Coco Love's national retail presence.
Expanding our retail footprint remains a key strategic priority. We believe the investments made in our distribution infrastructure during the first half of 2026 position the company to accelerate retail expansion while improving product availability and consumer access nationwide.
Cruise Industry Expansion
Coco Love continued to expand its presence within the cruise industry during the first half of 2026, establishing the brand aboard ships operated by Royal Caribbean, Celebrity Cruises, Princess Cruises, Holland America Line, Seabourn, MSC Cruises, and Virgin Voyages. This growing presence reflects strong customer acceptance and increasing demand within the premium hospitality and travel sector.
Sales velocity across these cruise partners has continued to exceed expectations, reinforcing the strength of the Coco Love brand in premium travel and leisure environments. Premium placement aboard world-class cruise ships also provides exceptional brand exposure, introducing Coco Love to millions of highly engaged travelers from around the world.
Building on this momentum, Coco Love has also submitted proposals to Carnival Cruise Line, Disney Cruise Line, and Norwegian Cruise Line (NCL). If awarded, these opportunities would further expand the company's presence within one of the fastest-growing and highest-visibility channels in the beverage industry.
Direct-to-Consumer & Marketing Momentum
While retail distribution remains the primary driver of Coco Love's long-term growth strategy, our direct-to-consumer (DTC) business and digital marketing initiatives continued to deliver exceptional results during the first half of 2026.
Through our Shopify platform, Coco Love generated more than $113,000 in direct-to-consumer revenue from over 1,350 customer orders, representing approximately 876% year-over-year revenue growth. Average order value reached approximately $83, demonstrating strong customer engagement and healthy purchasing behavior.
Beyond revenue growth, Coco Love continues to build an increasingly efficient marketing engine. Customer acquisition cost declined to $18.40, approximately 47% below typical consumer packaged goods (CPG) industry benchmarks, while our 3.6x lifetime value to customer acquisition cost (LTV/CAC) ratio significantly exceeds the industry benchmark of approximately 2.0x. These metrics demonstrate that Coco Love is acquiring customers efficiently while generating strong long-term value from those relationships.
Brand awareness also accelerated during the first half of the year. Coco Love's social media following grew to more than 184,000 followers, adding approximately 22,000 new followers during the first six months of 2026. At the same time, total brand impressions increased to more than 41 million, up 58% year over year, driven by targeted digital campaigns, a growing micro-influencer program, and expanded consumer engagement initiatives.
These results demonstrate that Coco Love is not only expanding its retail and distribution footprint, but is also building a highly engaged consumer community. As the company continues to scale nationally, we believe our direct-to-consumer platform and data-driven marketing capabilities will remain important strategic assets by strengthening brand loyalty, generating valuable consumer insights, and supporting future retail growth.
New Product Launches & Development
CocoLove Chocolate is scheduled to launch within the next 60 days. Strong early demand has resulted in significant pre-orders from Pepsi and Anheuser-Busch affiliated distribution partners.
Additionally, we recently completed a licensing initiative and are continuing to develop the digital component of our distribution model, structured to provide greater long-term flexibility and scalability.
Conclusion
Coco Love enters the second half of 2026 with strong momentum. The investments made during the first half of the year have significantly expanded our distribution capabilities, strengthened our operational infrastructure, and positioned the company for continued retail expansion. Combined with new product launches and growing strategic relationships, we believe these initiatives establish a strong foundation for the company's next stage of growth.
Our focus remains on scaling distribution, increasing product velocity, and building the infrastructure necessary to support national expansion. With a strong product, a growing retail footprint, and multiple strategic initiatives underway, we believe Coco Love is well positioned to continue building long-term value for shareholders.
As we move through the second half of 2026, our focus remains on executing our growth strategy, converting our expanding distribution platform into additional retail placements, and continuing to build long-term value for all shareholders.
We appreciate the continued support of our shareholders as we execute on our vision of establishing Coco Love as a leading premium coconut water brand.
A message from the Coco Love leadership team
Q2 Shareholder Update: Building the Future of Coco Love
Welcome, and thank you for your continued partnership. This update is a plain-English walk through where Coco Love was, where we are today, and where we're going next — organized as a shareholder letter, with deeper company data available whenever you want it.
Executive Summary
The Q2 shareholder snapshot
A one-page view of the quarter — the numbers and moves that matter, in plain English.
Q2 Revenue
$1.57M
+27% vs Q1
H1 Revenue
$2.81M
Q1 + Q2 combined
Distributors
11 → 27
network more than doubled
Albertsons launch
2,200+
stores confirmed for Q4 2026
Q2 in plain English
Each card: what happened, why it matters, and what comes next.
Retail Growth
What happened
Secured chain-wide placement with Albertsons Companies across 2,200+ stores.
Why it matters
This is the largest single retail commitment in the company's history and anchors H2 execution.
Next milestone
Execute a phased Q4 2026 launch and expand shelf presence into new banners.
Revenue Progress
What happened
H1 2026 revenue reached $2.81M — $1.24M in Q1 and $1.57M in Q2 (+27% QoQ).
Why it matters
Momentum is accelerating quarter over quarter as new distribution comes online.
Next milestone
Convert the expanded distribution platform into per-door velocity gains.
Distribution Updates
What happened
Distributor network expanded from 11 to 27 partners (+145%), including affiliates of Pepsi, Anheuser-Busch, and Molson Coors.
Why it matters
Direct access to some of the strongest DSD networks in the country meaningfully broadens where we can sell.
Next milestone
Onboard remaining partners and push velocity through the network.
Manufacturing & Operations
What happened
Consolidated Seattle, Las Vegas, Long Beach, and Texas operations into a single new Boulder City, Nevada facility.
Why it matters
Greater capacity, lower occupancy cost, and one operating footprint that scales cleanly with national volume.
Next milestone
Scale Boulder City throughput to support the Albertsons rollout.
Key Partnerships
What happened
Products aboard Royal Caribbean, Celebrity, Princess, Holland America, Seabourn, MSC, and Virgin Voyages.
Why it matters
Seven active cruise line partnerships is unprecedented for a brand our size (peers average 0-1).
Next milestone
Advance active proposals with Carnival, Disney Cruise Line, and Norwegian.
Marketing Milestones
What happened
Built a digital distribution model.
Why it matters
Gives us an additional route to market and a direct channel to consumers.
Next milestone
Support the CocoLove Chocolate launch and Albertsons in-store activation.
New Product Launches
What happened
CocoLove Chocolate is scheduled to launch within the next 60 days.
Why it matters
Strong pre-orders already received from Pepsi and Anheuser-Busch affiliated distributors.
Next milestone
Ship first production run and support distributor sell-in.
What We're Focused On Next
What happened
Scale distribution, increase per-door velocity, and execute the Q4 2026 Albertsons launch.
Why it matters
H2 is about converting the platform we built in H1 into national volume.
Next milestone
See the full Roadmap tab for quarter-by-quarter milestones.
Where we were
A regional beverage brand with 11 distributors and fragmented operations across four states.
Where we are today
27 distributors, a consolidated Boulder City facility, seven cruise line partners, and $2.81M in H1 revenue.
Where we're going
A national brand — Q4 2026 launch into 2,200+ Albertsons stores, CocoLove Chocolate, and continued cruise expansion.
Digital Marketing Update — May, June & July MTD
Coco Love turned on paid advertising in May. In roughly 60 days, it has transformed the business.
The Headline
60 days of paid ads have transformed the business
June gross sales hit $55,313, up 132% over May. July has opened at a record pace: $17,130 in gross sales in the first six days — driven entirely by Meta (Facebook & Instagram), our only paid channel to date. We have not yet launched TikTok, Google, or YouTube advertising.
May gross sales
$23,830
June gross sales
$55,313
+132% MoM
July 1–6 gross sales
$17,130
≈ $2,850/day
July run-rate pace
$85K+
Meta alone
How digital advertising works, in plain English
Every dollar we spend flows through five steps. The goal: return more revenue than we spend.
1. Ad Spend
We fund Meta (Facebook & Instagram) to place Coco Love in front of the right people.
2. Impressions & Reach
Meta shows the ad — each view is an impression; each unique person is reach.
3. Clicks to Shopify
Interested people click through to our Shopify store and browse products.
4. Purchase
A share of visitors buy. Meta learns from every purchase and gets smarter.
5. ROAS
Revenue ÷ Ad Spend = Return on Ad Spend. 2.36x means every $1 spent returned $2.36.
Impression
One time our ad appeared on someone's screen.
CPM
Cost per 1,000 impressions. Lower CPM = cheaper to be seen.
ROAS
Return on Ad Spend. 2.00x means $2 back for every $1 spent.
Sales Performance (Shopify)
Momentum: orders +77% MoM in June; AOV up 29% from May → July.
Gross sales by month
Orders & Average Order Value
| Metric | May 2026 | June 2026 | July 1–6 |
|---|---|---|---|
| Orders | 266 | 471 | 112 |
| Gross sales | $23,830 | $55,313 | $17,130 |
| Net sales (after discounts/returns) | $19,658 | $36,857 | $10,781 |
| Total sales (incl. shipping & tax) | $20,901 | $39,344 | $11,505 |
| Average order value | $74.26 | $79.68 | $95.99 |
| Customers | 228 | 390 | 98 |
Momentum
June gross sales grew 132% MoM; orders grew 77%. July is pacing ~$2,850/day — ahead of June's record pace.
Customers spending more
AOV climbed from $74 in May to $96 in July — a 29% increase — as buyers shift to larger multi-pack purchases.
Repeat purchase is real
Roughly 1 in 3 customers each month is a returning customer — strong for a beverage brand this early in paid acquisition.
Hero product
12-pack CocoLove Coconut Water leads with $67,456 in gross sales since May 1 (~70% of product revenue); 6-pack 64oz Jugs at $17,580.
Meta Advertising Performance
Meta is our only paid channel today. May = test. June = scale. July = best efficiency yet.
Ad spend vs. attributed revenue
ROAS & CPM trend (efficiency)
| Metric | May 2026 | June 2026 | July 1–6 |
|---|---|---|---|
| Ad spend | $2,835 | $10,445 | $2,524 |
| Impressions | 125,809 | 454,064 | 144,618 |
| Reach (unique people) | 74,432 | 243,419 | 81,557 |
| Purchases attributed | 82 | 216 | 67 |
| ROAS (return on ad spend) | 2.08x | 1.64x | 2.36x |
| CPM (cost per 1,000 views) | $22.54 | $23.00 | $17.45 |
May — Learning
$2,835 in test spend proved the ads convert (2.08x ROAS) and told us exactly which creative, audiences, and offers work.
June — Scale
Spend 3.7x to $10,445. ROAS compressed to 1.64x (expected when scaling), but revenue more than doubled and we reached 243,000 unique people.
July — Record Efficiency
ROAS back up to 2.36x (our best yet) while CPM dropped 24% to $17.45. The account is getting smarter and cheaper as it accumulates conversion data.
What's Next
Everything above was achieved on a single channel. Here's how we multiply it.
New paid channels
TikTok, Google & YouTube — applying creative and audience learnings already paid for on Meta. Google Search in particular captures the demand our social ads create: Shopify already attributes $21,583 in sales to organic search since May 1.
Influencer program (Creator.co)
Creator content compounds paid media: it lowers ad costs (creator content typically outperforms brand-shot creative), drives organic sales, and builds the social proof that converts. Target: minimum 3x sales multiple as it layers on top of paid media.
Where that puts us
- July on pace for a record month — ~$85K+ gross run-rate on Meta alone.
- TikTok, Google & YouTube launch multiplies proven playbook.
- Creator.co influencer layer targets 3x sales multiple on top.
Want more details?
For investors who want to go deeper — full financials, live sales, retail, marketing, operations, and capital data.